Behind the Story: Chance the Rapper and that Kit Kat Jingle

Chance the Rapper stars in a new Kit Kat commercial. Image courtesy Kit Kat.
Chance the Rapper stars in a new Kit Kat commercial. Image courtesy Kit Kat.

Chance has a new song out and it’s not a rap, it’s a jingle. For Kit Kat.

I was curious as to how all this came about, so I talked with Kit Kat officials to learn more. I wrote all about it for Forbes.

“We’re in the process of trying to modernize the Kit Kat brand, not just in terms of what we’re communicating but how we’re communicating,” says Ian Norton, director of marketing for Kit Kat, which is distributed in the U.S. by The Hershey Company. “We were looking for an influencer who was the voice of his generation, but we wanted to stay leveraged and connected to our core Kit Kat fan. He is the positive voice for the generation. He’s a multi talented artist so he was really great to work with.”

Chance had a great week last week, what with the BET Hip Hop Awards win and performing on The Tonight Show with Jimmy Fallon. I love to see A fellow South Sider doing big things.

Then this happened.

Chance the Rapper Shout out to Adrienne Samuels Gibbs

As a writer it’s always cool to get a shout out. Can’t wait for that sit down…

BTW… if you read this far and you love Chicago the way that I do, head over to my other site, Southside Parenting, for a new look at the South Side.